Electrifying Research
A groundbreaking, first-of-its-kind hub for electrification-related behavioral research.
What makes people upgrade to electric?
We know why people should go electric. But understanding what makes different people purchase different electric appliances is a science — and we’re creating the biggest lab yet. Electrifying Research is a growing initiative powered by academics, industry experts, nonprofit leaders, and communication specialists who conduct and deploy electrification-related behavioral research. The more we learn about what prevents and motivates people to upgrade their stoves, cars, heating and cooling, and more, the better equipped we’ll be to electrify our communities and hit our climate goals.
How can I participate? We welcome researchers and those who are curious about electrification and consumer behavior to share their data and discoveries throughout the year and during quarterly (virtual) convenings.
Our next meeting is Thursday, January 16, 2025 at 2pm Eastern. Join us!
RSVP for January 2025FEATURED
Literature review: Behavioral science insights for promoting home electrification
Our behavioral science research provides insights into regional differences and other factors that influence consumer decisions around electrification.
Most recent
Harmony Labs and Rewiring America team up to share consumer research
Getting Americans to electrify their homes means meeting them where they live. Harmony Labs' research helps us better understand our audience.
Substantive climate action requires electrification
Recycling, composting, and enrolling in paperless billing are important actions — but the call to upgrade to electric appliances is often missing. Here are some insights from our first Electrifying Research meeting.